Simon Kirby
Simon Kirby
The British electrical plug was invented in 1946. It’s the largest plug in the world. It comes from a time when computers filled rooms and radios were the size of kitchen units. The only time the average person carried an electrical gadget round with them was when they moved house.
Nowadays gadgets don’t sit quietly in the corner. They expect three foreign holidays a year and come with us to work, rest and play. In return, they’ve been on a crash diet and what used to fill a room, now sits comfortably in your pocket.
So it’s strange that it’s only this year, that a designer won an award for re-inventing the venerable but massive British plug into something altogether more slimline and portable. Why did it take 64 years to invent a better one? More importantly, why didn’t any of the rest of us have that idea?
Listen to what nobody says
Henry Ford once said:
“If I had asked people what they wanted, they would have said faster horses”
Unvoiced customer needs are everywhere, but they’re hard to find. No British customer has ever said to a product designer “I’d like a more portable electric plug please.”
Instead the re-inventor of the British plug, designer, Min Kyu-Choi, had an experience. He scratched his MacBook Air laptop on its plug realising in the process that the world’s thinnest laptop still uses the world’s thickest connector.
Min Kyu-Choi had stumbled upon a disruptive idea by discovering an unmet, unvoiced customer need.
So how do you mass-produce disruptive innovation?
The simple answer is: have experiences, and reflect on them. Creating an innovative new product requires an inductive leap.
The best way to trigger an inductive leap is to have a direct experience. The easy part of that is that we all have experiences continuously. When my alarm goes off, that’s a customer experience. When I get on the train, it’s a customer experience. Buying my morning coffee – an experience. They all come bundled up with satisfaction and frustration.
The hard part is noticing the response rather than accepting the “how things are-ness” of it. One of the best ways is to keep a record of what happens – mark up every experience on a timeline and plot your emotional response. Not taking problems for granted is the first step towards great product design.
Simon Kirby is a published author on service and product innovation and the founder of Opine Consulting. Opine is a consulting boutique which bridges across innovation, service management and strategic marketing. Our clients are global corporations and the government sector. You’ll find a lot of our best thinking at http://www.opineconsulting.com
Can someone help me design an ipod touch theme (icons and background) around the theme of the Nes?
Its for my friend. He said he’d like it to include any of the following: megaman (from mm2), mario (smb1), link (zelda 2), kirby (kirbys adventure), the ned controller, ryu (nin ja gaiden (1)), Bill (of contra (red bandana guy)), the dude from bionic commando, leonardo from tmnt (any of the 3 nes games), racoon mario (smb3), simon belmont (castlevania 2 or 3), lil’ mac (punchout), the guy from Kung-Fu, and samus aran (metroid). He said it has to have meaman, bill, and racoon mario, the rest r up to you. pl,ease don’t awnser with things like “oh you’re asking too much” or whatev, cuz ill delete it.
by bill, i meant the guy with blue pants, since they both have red bandanas
First of all you CANT DELETE a Answer…FYI…
now ..as for your question…
go to INSTALL on a Jailbroken Itouch…
then there will be a Coding for the Default Icons and Backgrounds..
which is how you will costume it …
now as to how to use it …
you will have to have a Coding Program
like Microsoft/Windows Virtual Studio…
then you just Custom it ..and there you go …
(it would just be Easier to Request this BG to a Developer….you will find their Email at the Install on the Itouch…)
Simon kirby..jumping for Bethie and for Cystic Fibrosis
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SANDMAN #1 JOE SIMON & JACK KIRBY! 1974 NM- $84.99 |
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JACK KIRBY Collector #25-New Unpublished BOY EXPLORERS Simon & Kirby Art! 1999 $6.99 |
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SANDMAN #1 JOE SIMON & JACK KIRBY! 1974 VF/NM $59.99 |
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Fighting American #1 Oct 1966 Joe SIMON & Jack KIRBY (VF/NM) $27.99 |
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SUPERHEROES SIMON AND KIRBY LIBRARY TITAN BOOKS $24.50 |
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BOY COMMANDOS DC COMICS SIMON AND KIRBY $0.99 |
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Avengers Captain America by Joe Simon Jack Kirby Marvel Comic Poster $5.00 |
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Fighting American, “The Simon and Kirby Classic” Hardcover (Marvel) 1989 $19.99 |
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WORLD’S FINEST #10 [1943] simon/kirby $395.00 |
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Black Magic #4 F-VF 7.0 Jack Kirby Joe Simon $249.95 |
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Sandman #1 VF-NM 9.0 Last Simon & Kirby $37.99 |
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Sandman #1 VF-NM 9.0 Last Simon & Kirby $38.99 |
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The Fly 2 Simon and Kirby Art Coverless Comic Read 1959 $9.99 |
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BLACK MAGIC #3 VG ~Golden age Simon & Kirby horror rep. $4.00 |
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YOUNG ROMANCE Vol. 1, #3 PRIZE COMICS 1948 TWO JOE SIMON AND JACK KIRBY STORIES $10.00 |
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James and the Giant Peach (Special Edition) $13.99 Roald Dahl’s modern classic for children becomes a delightful combination of live action and stop-motion animation by the team that made The Nightmare Before Christmas: director Henry Selick and producers Tim Burton (Batman) and Denise Di Novi. The story concerns young James (played for real and through voice-overs by Paul Terry), who is orphaned and left in the charge of two cruel aunts (Miriam M… |
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Vivaldi – Gloria · Nulla in mundo pax sincera · Nisi Dominus · Cantatas / Kirkby · Bott · Nelson · Watkinson · Bowman · Preston · AAM · Hogwood $6.95 All products are BRAND NEW and factory sealed. Fast shipping and 100% Satisfaction Guaranteed…. |
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Bach: Cantatas 82, 202, 208 $13.97 All products are BRAND NEW and factory sealed. Fast shipping and 100% Satisfaction Guaranteed…. |
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Captain America [VHS] $14.98 … |
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Flesh & Blood [VHS] $20.00 A rarely screened cult favorite from Paul Verhoeven, this story of medieval war and revenge should please action fans and admirers of the director and his semi-regular leading man, Rutger Hauer, but its graphic scenes of sexual violence earmark it for mature viewers only. Hauer stars as a 16th-century mercenary hired by a Western European ruler (Fernando Hilbeck) to assault a neighboring kingdom; … |
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Captain America 15 Episodes [VHS] $7.99 … |
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Captain America: The First Avenger (Two-Disc Blu-ray/DVD Combo + Digital Copy) $23.33 The Marvel Comics superhero Captain America was born of World War II, so if you’re going to do the origin story in a movie you’d better set it in the 1940s. But how, then, to reconcile that hero with the 21st-century mega-blockbuster The Avengers, a 2012 summit meeting of the Marvel giants, where Captain America joins Iron Man and the Incredible Hulk and other super pals? Stick around, and we’ll g… |
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Captain America: The First Avenger $14.75 Declared unfit for military service during World War II, scrawny Steve Rogers (Chris Evans) gets a chance to serve his country when he undergoes a procedure that transforms him into the ultimate super soldier: Captain America. Armed with his indestructible shield, Cap must defeat the Red Skull (Hugo Weaving), a Nazi scientist who hatches his own plan to take over the world with the help of a power… |
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James and the Giant Peach $1.99 … |
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Fighting American action figure Awsome Joe Simon & Jack Kirby’s $21.79 New unopened Fighting American action figure with shield and american flag. 6″ tall figure looks a little like captain America. This is Joe Simon & Jack Kirby’s Fighting American by Awsome toys…. |
Tags: Comics, evolution, kirby, language, linguistics, simon kirby, simon kirby edinburgh, simon kirby linguistics, simon kirby network rail, simon kirby superheroes, simon kirby-jones, video
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